About Us

At Helix Connections, we bring the good things to New Zealand: Beautiful, curated, consciously designed products to brighten your shelves and delight your customers.

As a boutique distribution company, we specialise in trending, green beauty, wellness, household, and lifestyle brands that align with our values of quality, sustainability, and innovation. 

Connecting these purpose-driven brands with retailers positively impacts people’s health, their communities, and the environment. Our retailers enjoy competitive pricing, 24/7 online ordering, and no case quantity requirements, all backed by friendly, responsive service.

For brands, we offer more than distribution — we help them grow in New Zealand with strong marketing, sales support, and reliable logistics.

For Brands - we’re more than just a distributor - we’re brand partners. We help forward-thinking brands grow in the New Zealand market through strong marketing, sales support, and seamless and reliable logistics and fulfilment. 

At the heart of it all, we’re about personal relationships — with our brands, our retailers, and the communities their customers live in. We thrive on making clean, non-toxic products accessible to Kiwi consumers. We’re small enough to be adaptable but experienced enough to make a big impact.

Let’s connect and make a difference - one great product at a time.