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RUHE ~ Soul or Essence

The RUHE range of incenses reflects some of the fundamental stories or expressions of
ourselves. This range brings together 8 of these universal archetypes, innate themes that reflect our sense of self, designed to embrace, understand and celebrate ‘you.’

Across all cultures and eras are archetypes, found in our collective unconscious, the sum total of all of us. Everyone has their role or place in the great tapestry of life, we invite you to recognise yourself.

The artwork for the packaging is a gorgeous collaboration with Danielle Winter, a NZ artist and global citizen whose inspiration draws on a deep connection to the moon, a symbol universally associated with the inner emotional landscape. The evocative colourways intuitively capture the ephemeral realm of the sub-conscious, creating a visual link to the archetype represented.


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